"We need to think beyond the screen and find ways to present information and ideas in a way that people can interact with in a more exciting way."
— MIT Media Lab’s Hiroshi Ishii
"Developers are like the honey badger. They don’t care. They go where the money is, and to create revenue-generating experiences they created apps. Millions of apps to encapsulate experiences in bite-sized, constantly updated little nuggets. We need the same kinds of building blocks for the IoE. Durable and useful building blocks that allow an ecosystem to bloom because developers and manufacturers can create experiences knowing that these building blocks are available for their use. And consumers must feel confident that their investments represent sustained value. So any such building blocks need to be openly available and interoperate on many dimensions: across OSes, across fields of use (car/home/office/mobile), across languages—and across all vendors. It can’t be the experience that each smart TV will require another app on every brand of smartphone in order to work. That won’t create an ecosystem. It can’t be that a washing machine can only interact with same-brand devices. That won’t create an ecosystem."
— There May Be An App For That, But It’s A Broken Model
"Interfaces that can tap into emotion effectively not only create a broad fan base, they build an army of evangelists."
— Designing for Emotion
"We are there. We’re not seeing those platforms sell to us in a way that’s meaningful."
- L’Oreal’s Rachel Weiss on Pinterest, Facebook, Tumblr, and Foursquare
Platforms HAVE to strengthen advertiser tools.
"In a world where people’s movements and transactions can be tracked—where individuals trigger non-deliberate events just by being in a certain place, physical or virtual, at a certain time—the notion of interaction itself is being fundamentally altered."
— Reflecting Human Values in the Digital Age - Sellen, Rogers, Harper, Rodden