"Interfaces that can tap into emotion effectively not only create a broad fan base, they build an army of evangelists."
— Designing for Emotion
"For behaviorally informed design, first isolate the behavior that needs to be changed. Differentiate between intention failures and follow-through failures. How can behavioral insights be integrated into effective design and policy solutions?"
"The philosophy that drives the majority of contemporary UIs is called skeuomorphism. Derived from the Greek words Skeuos, meaning vessel or tool, and morph, meaning shape, a skeuomorph is, according to the Oxford Dictionary, a ‘derivative object that retains ornamental design cues to a structure that was necessary in the original.’"
— FastCo & UCLA Skeuomorphics & Cultural Algorithms
"The easiest mistake to make in interface design is to focus on the interface before you focus on the task that the interface is supposed to support. Storyboarding is all about tasks. Storyboards should illustrate a goal. Storyboards should discuss the setting (the people involved, the environment) and what task they are trying to do. Next, it should show the sequence - what role the user interace plays in helping them to get their goal achieved. What leads someone to use the app? Finally, how does that connect to them achieving their goals? Storyboards enable you to think through how you might support a task without committing to a specific user interface."
— Prototypes & Mock-Ups - Coursera HCI