"One of the things that is unique about Estée Lauder is the way it has an integrated approach to social and word of mouth. ‘You need to realize that this isn’t something you need to quarantine to your website. You need to roll it out to your stores and print promotions, to help support shopping decisions, and then measure the impact through the entire value chain.’"

— Beauty Marks

Tags: Estée Lauder Brand Strategy integrated marketing