You have to know more about more things.
Because we can’t beat the brain’s hardwiring, we’ve got to train it by routinely introducing new information, people, settings, sensations, and experiences in order to expand our databank of memories. In this way, we create more flexible and varied mental models that our brains can use to fill in the blanks of the future. With a richer store of memories, we are able to imagine a vast range of possibilities, appreciate the web of factors affecting a given issue, and make more of the associative links that prompt consideration of different scenarios. This is your best defense against—and preparation for—unforeseen events and opportunities that will likely impact your business."