"The philosophy that drives the majority of contemporary UIs is called skeuomorphism. Derived from the Greek words Skeuos, meaning vessel or tool, and morph, meaning shape, a skeuomorph is, according to the Oxford Dictionary, a ‘derivative object that retains ornamental design cues to a structure that was necessary in the original.’"
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tech + culture + design
in pursuit of spicing up ze world
currently digital strategist at JWT - Digitaria
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