"Think about this when you seek out coverage: what kind of reaction will it elicit from the reader and the reporter? What is your angle? Will this generate Facebook likes and Twitter shares? Would you share it with your busiest friends? If not, then you don’t have a good story."
About
hello & welcome
tech + culture + design
in pursuit of spicing up ze world
currently digital strategist at JWT - Digitaria
more about me
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