December 2010
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To the stars if you really want it / Got a jetpack with your name on it
– Rocketeer
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I dream of painting and then I paint my dream.
– Vincent van Gogh.
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The Fun Theory. Easily one of the best campaigns of the year. By DDB Stockholm. It is the perfect example of a campaign that truly struck a chord with its audience; it wasn’t just entertaining or simply a visual treat. At its core, The Fun Theory was about designing an innovative user experience, and in staying true to its soulful philosophy of improving the world and bettering lives, it...
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10 Lies You'll Hear Before Pursuing Your Dream →
As our friend Steve Jobs says:
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
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The Decade's 10 Best Digital Campaigns by Fast... →
My personal favorites from this list would be Nike+ and Livestrong, which I think did the best integration of digital with real life. HBO’s Voyeur campaign and IKEA’s Dream Kitchen definitely deepened the standard “interactive” experience by allowing users to truly explore beyond clicking through pages and links. Not a bad list, Fast Company.
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