Developers are like the honey badger. They don’t care. They go where the money is, and to create revenue-generating experiences they created apps. Millions of apps to encapsulate experiences in bite-sized, constantly updated little nuggets. We need the same kinds of building blocks for the IoE. Durable and useful building blocks that allow an ecosystem to bloom because developers and manufacturers can create experiences knowing that these building blocks are available for their use. And consumers must feel confident that their investments represent sustained value. So any such building blocks need to be openly available and interoperate on many dimensions: across OSes, across fields of use (car/home/office/mobile), across languages—and across all vendors. It can’t be the experience that each smart TV will require another app on every brand of smartphone in order to work. That won’t create an ecosystem. It can’t be that a washing machine can only interact with same-brand devices. That won’t create an ecosystem.
Interfaces that can tap into emotion effectively not only create a broad fan base, they build an army of evangelists.
_Designing for Emotion
Public perception of typography may be that it’s an insular details game, a culture of obsessive nuance. That couldn’t be further from the truth for Nadine Chahine, a young Lebanese type designer who believes that type holds the key to literacy—and by extension, education—in the Arab world. It’s a micro level of detail with a macro impact.
Your customers know more than you about what will succeed, and the sooner you realize that, the sooner you’ll have a growing pool of users. Humility leads to an earnest and perpetual desire to understand the people who want your app, and thus better understand what they enjoy. You should be hungry to support and understand them.